Pay Per Click Managment Services
Want instant visibility on the Web?
Pay Per Click marketing (PPC) is the most effective way to generate immediate traffic to your website – and you only pay when your ad is clicked. With the amount of control PPC offers, Placement Perfect can ensure that your PPC ads only show for the most qualified queries.
What is PPC?
PPC is an online marketing platform where an advertiser pays for each click their ad receives. These ads only appear when the keywords the advertiser chooses are queried. PPC ads are predominately found in two places: 1. Search Networks – PPC ads appear here as the sponsored results found on the top and right hand side of a search engine results page. 2. Content Networks – PPC ads appear on sites where the content of the keywords and the content of the website coincide.
Why would a Website use PPC?
In general, online search can be looked at as a question. The searcher is actively seeking information and when this happens, your PPC ad text becomes more than an advertisement, it becomes a potential answer to that question. It is for this reason that Placement Perfect keeps track of which keywords and which ads are generating the most ROI for our clients. The key to PPC marketing is linking a searcher’s question to a keyword, linking that keyword to a text ad, and sending the click on that ad to the most appropriate landing page on the client’s website.
What are your Goals?
The most important aspect of any search marketing campaign is the setting of goals and the measurement of results. Placement Perfect can help you set meaningful campaign goals and make sure that these goals are accurately measured so that future marketing decisions can best be made. By using conversion tracking and Google Analytics, Placement Perfect will be able to track your goals and make appropriate decisions based on live campaign metrics.
Where is my account kept?
With Placement Perfect's PPC Management Program, your PPC account is always your property – Placement Perfect never holds a PPC account hostage. The account will be in your or your company’s name. This means that if you ever choose to leave Placement Perfect, the work we have done and all campaign metrics will be yours to keep.
Why Placement Perfect?
The world of PPC marketing is quite complicated. It can also be quite profitable when it is done properly. Being done properly can mean very different things depending on what is being marketed through this medium. A lead generation PPC campaign will be set up differently than an e-commerce campaign, which in turn will be set up differently than a PPC campaign for a local dentist. The goals in each case are different and Placement Perfect works closely with each of its clients to ensure that these goals are met and that innovative solutions are being employed in their PPC campaign.
The best online marketing campaigns combine both SEO and PPC advertising to create a comprehensive approach to search engine marketing. Placement Perfect offers several different PPC management options in order to best cater to the unique circumstances of your business. Placement Perfect can create a brand new PPC campaign for you or take over your existing PPC account. Placement Perfect also offers several pricing options associated with each PPC management scenario. Contact us today with your online marketing situation and we will provide you with a free consultation.
Contact us today to learn more about our PPC program.