Doing the research for your Meta Tags is important because it identifies what your website is all about. There are three components to your Meta Tags are they are:
Meta Title: This is the name of your business with a short description.
Meta Description: This is a fairly long description of your company as well as an advertisement.
Meta Keywords: This is what it says. These would be researched keywords that have to do with what you do, what you sell or offer and where.
This is the stepping stone to the SEO process. The Google crawlers go hear first before moving to other parts of your website. If they don't like this section first then they will leave.
Meta Tag Research is very important in the SEO process.