Business owners who have primarily focused their advertising dollars on traditional advertising and metrics can find it difficult to make sense of the value of social media marketing and the online ecosystem. But social media is growing exponentially, and has become a powerful area for marketing to an ever-widening population of tech-savvy consumers who use the web as their primary purchase tool. Here at Placement Perfect, we believe that social media is an area of marketing that most brands today cannot afford to ignore.
Social media marketing is an ongoing process of discovering, exploring, and engaging with target audiences and online consumers through a wide range of social media platforms such as Facebook, Twitter, Tumblr, Pinterest, and LinkedIn. Through this process, the savvy marketer can eventually lead the conversations back to a business’ website, and can encourage customers and “fans” of the brand to spread the brand messages organically through social site actions such as “likes,” “retweets,” “pins,” and “shares.” Catering to social media “fans” of a brand with product giveaways, social interaction, blog posts, and real replies to fan posts and comments separates the companies that will succeed in this new world from those who will fall by the wayside.
Today, over 75 percent of Americans are online regularly, and over 65 percent use social media sites at least on a weekly basis – many on a daily basis. Consumers want to interact and create relationships with their favorite brands online. If your business is not taking advantage of the opportunity to spread your brand messages through social media marketing, you are missing out on an inexpensive marketing opportunity with great return on investment. Placement Perfect’s social media marketing experts can provide the assistance you need to make your social media efforts a success – from blog setup and comments monitoring to creating fully optimized presences on all of the major social media sites.